Jay’s Life

I’d like to upgrade my phone and my wife’s phone to iPhones. However I don’t understand why the phones have 2 different prices and are both more than if I was a new customer.

I was quoted $224 for the first and then $349 for the second. Why do I have to pay a $175 penalty for already being a customer?

A customer for nearly a decade no less.

How is that fair?